Life Insurance Company Reviews
Sourced facts about well-known life insurance companies, and what to weigh before you buy from any of them. We are independent and no company pays to appear here.
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Company reviews
- Mutual of Omaha ReviewA large mutual insurer based in Omaha, Nebraska. Its life insurance is issued through subsidiaries including United of Omaha Life Insurance Company.
- Globe Life ReviewA publicly traded insurer headquartered in McKinney, Texas. Globe Life and Accident Insurance Company sells life insurance directly to consumers by mail, television and online.
- Colonial Penn ReviewA Philadelphia-based insurer and a subsidiary of CNO Financial Group, best known for guaranteed acceptance whole life insurance advertised on television to people aged 50 to 85.
- Lincoln Heritage ReviewA family-owned insurer based in Phoenix, Arizona that concentrates on final expense insurance. Its main product is sold under the Funeral Advantage name.
- American-Amicable ReviewA group of life insurers founded in 1910 and based in Waco, Texas. It has been part of Canada's iA Financial Group since 2010 and focuses on simplified issue and final expense coverage sold by independent agents.
- Ethos ReviewAn online life insurance company that went public in January 2026. Ethos is a licensed agency and administrator, not an insurer. It runs the application online, and the policies are issued by partner insurance companies.
- Transamerica ReviewA long-established U.S. life insurer and a subsidiary of the Dutch company Aegon. It sells term, whole life, final expense and indexed universal life insurance.
Side-by-side comparisons
- Mutual of Omaha vs. Colonial PennBoth are household names for older buyers, but they are known for different kinds of policy. The main difference is whether you answer health questions.
- Globe Life vs. Colonial PennThese are two of the most advertised direct-to-consumer life insurers. Both sell without a medical exam, and both are bought without an agent.
- Lincoln Heritage vs. Mutual of OmahaBoth sell final expense whole life through agents, with health questions and no exam. One is a specialist, the other a large general insurer.
Keep reading
From the blog
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- Can I Get Life Insurance If I Smoke or Vape?
- Can I Get Life Insurance After a Heart Attack?
- Should I Call to Lower My Life Insurance Premiums?
- Should I Get a Life Insurance Policy Review?
- How Much Life Insurance Should I Get?
- Can I Get Life Insurance If I Have Diabetes?
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