Get Life Quotes Today is independent. We are not affiliated with, endorsed by or paid by Lincoln Heritage or Mutual of Omaha for this page, and calling our number does not connect you to either company. If you already have a policy and need help with billing, changes or a claim, contact the company that issued it directly. The licensed agents we connect callers with may or may not offer these companies' products.
Side by side
| Lincoln Heritage | Mutual of Omaha | |
|---|---|---|
| Type | Insurance company | Insurance company |
| Headquarters | Phoenix, Arizona | Omaha, Nebraska |
| Ownership | Privately held | Mutual company, owned by its policyholders |
| AM Best financial strength | A (Excellent), upgraded from A- by AM Best in July 2025. Source: AM Best release via Business Wire (opens in a new tab). | A+ (Superior), affirmed by AM Best, as announced by the company. Source: Mutual of Omaha newsroom (opens in a new tab). |
| How it sells | Through agents. | Through independent and captive agents, and directly to consumers for some products. |
Lincoln Heritage
A family-owned insurer based in Phoenix, Arizona that concentrates on final expense insurance. Its main product is sold under the Funeral Advantage name.
Known for
- Final expense whole life with health questions and no exam
- A funeral planning and assistance service bundled with the policy
- A single focus on the final expense market
What to weigh
- Coverage amounts are small, in line with final expense needs
- The bundled funeral service is a membership benefit separate from the insurance itself. Ask what it does and does not cover.
- Compare the premium with other final expense policies for your age and health
Mutual of Omaha
A large mutual insurer based in Omaha, Nebraska. Its life insurance is issued through subsidiaries including United of Omaha Life Insurance Company.
Known for
- A broad range of products: term, whole life, universal life and final expense
- Final expense whole life sold through agents, with health questions and no exam
- A long-established brand with wide name recognition among older buyers
What to weigh
- Product details and age limits differ between policies sold by agents and those sold direct, so confirm which one you are being quoted
- Final expense policies with health questions can decline applicants
- As with any insurer, pricing depends on your age, health and state
Which one to look at more closely
Neither company is better for everyone. The right fit depends on your age, health, state and what you want the policy to do.
- Look more closely at Lincoln Heritage if a bundled funeral planning service matters to you.
- Look more closely at Mutual of Omaha if you also want to compare term or larger permanent policies from the same company.
How to check any insurer yourself
- Look up the current financial strength rating at AM Best (opens in a new tab). Ratings change, so check the date.
- Compare complaint records with the NAIC consumer information search (opens in a new tab).
- Confirm the company and the agent are licensed with your state insurance department.
- Ask whether the policy has a waiting period. How graded benefits work.
Sources
- AM Best upgrades credit ratings of Lincoln Heritage (Business Wire, July 2025) (opens in a new tab)
- AM Best rating search (opens in a new tab)
- Mutual of Omaha: AM Best affirms rating (opens in a new tab)
Facts on this page were checked on October 13, 2026 and can change. This is general information, not a recommendation or insurance advice. Company names are trademarks of their owners and are used here only to identify the companies discussed.