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What Affects Life Insurance Rates?

A life insurance premium reflects the insurer's estimate of risk. Some of the inputs are fixed, some you can influence, and every insurer weighs them differently, which is why the same person can be quoted different prices.

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Factors you cannot change

Age is the largest one. Premiums rise with every year you wait.

  • Age
  • Sex
  • Family medical history
  • Past diagnoses

Factors you can influence

These can move you between rate classes.

  • Tobacco and nicotine use
  • Weight, blood pressure and cholesterol
  • Driving record
  • Hazardous jobs or hobbies

Choices that set the price

The type of policy, the coverage amount, the term length, any riders and whether you take a medical exam all change the premium. A licensed agent who works with several insurers can show how those choices play out for you.

Common questions

Why did two insurers quote me different prices?

Each insurer has its own underwriting rules. A condition one company rates heavily may matter less to another.

Will my premium go up after I buy?

It depends on the policy. Level term and traditional whole life are designed with fixed premiums. Annually renewable term and some universal life policies can increase.

This page is general information, not insurance, legal or tax advice. Policy terms, eligibility and pricing vary by insurer and state. A licensed insurance agent can explain the specific products they offer.

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